iCard: 21% Increase in User Clicks on Detailed Transaction Information
iCard, a Bulgaria-based leading fintech services provider, partnered with Snowdrop Solutions to deliver a more intuitive and transparent financial journey for its users. By integrating our advanced transaction data enrichment API, iCard transformed their digital wallet app experience, driving improved engagement and satisfaction.
Challenge
Clarifying Transaction Data for Users
While iCard already provided its users with transaction details such as date and time, the company aimed to further elevate transparency and control. To enhance the clarity of transaction data – both at POS and online – iCard partnered with Snowdrop to enrich the data with valuable contextual insights, helping users better understand and track their spending.
Solution
Transforming iCard’s App with Transaction Enrichment
iCard implemented Snowdrop’s MRS API, an advanced transaction enrichment solution that seamlessly integrates into financial applications. By adding merchant logos, commercial names, accurate locations, purchase categories, and additional merchant details such as addresses, working hours, and websites, the API transformed iCard’s app interface.
Success
Enhanced Digital Banking UX and Clearer Data Visualisation
The collaboration between iCard and Snowdrop Solutions yielded impressive results within the first year of implementation, including a 21% increase in user clicks on detailed transaction information, improved user experience with a clearer ‘Recent Activity’ list featuring merchant logos and details, and positive feedback on having access to merchant information such as addresses, working hours, and websites. This partnership has redefined iCard’s customer experience, solidifying its position as a fintech leader committed to innovation and user-centric solutions.
“This partnership with Snowdrop Solutions allows us to offer our customers an unparalleled level of transaction data enrichment. Now, with the implemented Snowdrop’s MRS API, we can provide an intuitive user interface that allows clients to see rich transaction history, containing the merchant’s name and logo, as well as a map of the location where the client made the transaction for convenient payments recognition.”
Gabriela Anastasova
Chief Product Officer