October 31, 2022

Ruuky integrates Snowdrop’s transaction data API to enhance Gen Z banking services

Ruuky transaction enrichment

Hamburg, Germany – 31st October 2022

German neobank for the Generation Z, Ruuky, is the latest to launch highly accurate transaction enrichment services with Snowdrop Solutions.

snowdrop solutions logo

Launched with their redesigned Banking App in Germany this fall, Ruuky rolled out Snowdrop’s Merchant Reconciliation System™ API (MRS) to improve information shared with users about their transactions and purchases. Using MRS, Ruuky is now offering their customers a way to better understand their spending habits, including the merchant name, its logo and categorization.

As the first neobank dedicated to young people in Germany, the Hamburg-based neobank provides financial services tailored for the needs of their young users. The enriched transaction information from Snowdrop Solutions helps Ruuky users better understand and visualise where and when they spend their money.

We are so pleased to work alongside Ruuky as they rollout new Gen Z focused services in Germany and beyond,” said Ken Hart, CEO and founder of UK-based Snowdrop Solutions Ltd. He added that ‘Snowdrop continues to work closely with agile FinTechs to create compelling new services such as sustainability and ESG categorisation in the coming weeks and months.’

In addition to clean transaction information, Ruuky is also using MRS to offer its users real-time notifications about financial status and transactions, easy and quick requests and transfers of money, and is in the process of implementing new functionalities around social commerce and gaming.

Ruuky MRS
Screenshots of the Ruuky app

Integrating this solution of Snowdrop Solution was a great decision! The precise information that the service is providing us and our users increases usability and enables us to offer new features around this information’ said Christoph Roling, Head of Customer Experience at Ruuky.

Launched in June 2021 and with the premise of becoming the digital bank of reference for Generation Z in Europe, Ruuky has found a way to connect with its target audience and gain traction by being present on channels such as TikTok and YouTube, where they have more than 270 thousand followers. With €4 million of funding raised in their seed round, Rukky has already entered Austria as the second European market and has plans for further growth in the coming months.

About Ruuky

Ruuky, founded in 2020, is the first German neobank focussing on the most digital generation. Based on the vision “Empower the young generation to be financially independent” Ruuky develops software solutions and offers young people a secure bank account with a Debit Mastercard. In this way, the company enables young people to pay independently in any situation. The goal is to develop Ruuky into a holistic financial solution that young people can use to pay, save and fulfill their dreams.

While providing independence to their young target audience, the solution of Ruuky also grants parents an overview and control around the bank account and card. With the pocked money assistant parents do not have to worry about the regular top-up of the account.

Funded by experienced and well-known investors like Cavalry and Vorwerk Ventures Ruuky already serves customers in Germany as well as Austria and just started its journey.

For more information, please visit: https://ruuky.money

Media contact at Ruuky
Mark Schwarz



Media contact at Snowdrop Solutions
Ana Cantero
Marketing and Communications Manager