February 15, 2022
Why Choose Snowdrop for Accurate Transaction Data Enrichment?
Last updated on: February 6, 2025
Reviewed by: Ana Cantero
Are you looking to transform your messy, confusing transaction and payment data into clear, easy-to-understand insights? Do you want to improve the user experience for your consumers and provide better payment services? If so, this article is for you.
How to Choose a Transaction Enrichment Provider
When choosing a transaction enrichment provider, it’s important to consider key factors that can impact your customer’s experience and your business operations. Look for a provider that offers a scalable and secure solution capable of handling large volumes of transaction data. Ensure the service integrates seamlessly with your existing systems, provides accurate and comprehensive insights, and enhances clarity for your users.
Snowdrop Solutions offers a proven, scalable transaction enrichment API to enhance ambiguous transaction data. Known as the Merchant Reconciliation System API (MRS), this solution is powered by Google Cloud and Google Maps technology. It transforms raw payment data into actionable insights, enabling features such as enriched bank statements, real-time transaction notifications, personalised loyalty programs, and sustainability tracking.
Key Benefits and Tangible Results of Using Snowdrop’s API:
- High Accuracy and Match Rates: With over 1.6 billion transactions processed monthly, our technology delivers highly accurate results, ensuring a seamless user experience.
- Global Expertise: Trusted by leading banks and fintechs worldwide, including Visa, Nationwide, Sabadell or PKO Bank Polski, our solution supports operations across 100+ territories.
- Proven Business Impact: Customers who deploy our API see measurable results, including:
- 15% increase in user engagement.
- 30% reduction in operational costs.
- 50% decrease in customer support calls related to transaction queries.
- Built on Google Cloud: Available through Google Cloud Marketplace, our API is easy to access, implement, and scale – saving your organisation significant time and resources.
Why Build When You Can Partner:
Building an in-house solution may seem appealing, but it often comes with hidden costs and challenges. Consider these key factors:
- Resource Allocation: Developing a global merchant database, creating business rules, and maintaining updates consume valuable technical and legal resources. These efforts divert focus from your core business priorities.
- Time and Cost Inefficiency: Maintaining merchant details, fixing errors, and ensuring compliance across languages and regions requires a dedicated team—an ongoing expense that increases over time.
- Scalability Risks: Homegrown solutions struggle to match the scalability and accuracy of established APIs. As your customer base grows, so do the complexities of maintaining the system.

By partnering with Snowdrop, you gain access to a reliable, customisable solution built on years of expertise. Our dedicated team handles the complexities for you, so your developers can focus on enhancing your unique value proposition.
Why Snowdrop is the Best Choice for Transaction Enrichment
When it comes to selecting a transaction enrichment provider, finding the right partner can make all the difference in delivering exceptional customer experiences and streamlining your operations.
- Industry Leadership: With over a decade of experience, Snowdrop has established itself as a trusted provider of transaction enrichment solutions.
- Global Reach: Our transaction enrichment API supports a vast range of geographies and languages, ensuring coverage for diverse markets.
- Up-to-date Technology: Enhanced with Google Maps and Cloud, our developer-focused API delivers high performance, reliability, and scalability.
- Customer Success: Banks, fintechs, and payment providers worldwide have achieved remarkable results using our solution.
- Customisation and Support: We offer tailor-made solutions that are adapted to your data specifics and business needs, supported by a team of experts ready to help you every step of the way.
- Continuous Innovation: Our partnership with Google ensures that you benefit from the latest advancements in location-based services and transaction insights.
The Power of Google Cloud Marketplace
One of the standout features of Snowdrop’s API is its availability on Google Cloud Marketplace. This means:
- Ease of Access: Deploy the API in just a few clicks.
- Scalability: Scale effortlessly as your business grows.
- Seamless Integration: Our API integrates smoothly with your existing systems, reducing setup time and technical overhead.
Real Results, Real Impact
As a trusted transaction enrichment provider, Snowdrop Solutions has empowered businesses to transform their digital banking services by enriching transaction data. Our solution has helped organisations build stronger user trust and engagement, lower operational costs, and gain a competitive advantage. From enhancing app reviews and reducing call centre expenses to fostering greater user loyalty, Snowdrop consistently delivers measurable and impactful results.
If you’re ready to take your transaction enrichment strategy to the next level, get in touch with us today. We’d love to show you how Snowdrop Solutions can empower your organisation to succeed in an ever-evolving digital banking landscape.
Marketing & Comms Director
Seasoned Marcomms professional with 8+ years of experience in brand management and digital communications. I thrive on creating impactful content and creative strategies, leveraging location-enhanced data enrichment insights for financial and digital technology companies. In my spare time, I nurture my mind and spirit through creative pursuits and immersive reading.